Personal Anecdote (Not anywhere near as tragic as many depicted in the video, but still evidence that we need to do something. I hope my sister doesn't mind that I'm using this story without her permission). My sister is an artist who, until very recently, worked for herself. She has been paying her own health insurance over the years, and last year, she wound up in the hospital with a very severe headache. Luckily, it turned out she was only suffering from migraines, but that did not keep her from being stuck with a whopping bill. In order to be able to afford her insurance, she had chosen to have an extremely high deductible, which meant that her insurance did not cover the bill. Stuck with monthly payments on the hospital bill and monthly insurance payments that didn't seem to be doing her much good, and barely able to afford both, she chose to drop her insurance, leaving her uninsured at an age at which no woman should be without affordable healthcare.
(Oh, and I can't help noting that R.E.M., who refused to let Microsoft use them to advertise its product, apparently had no problem with this one.)